MediaAlpha, Inc. MAX R2K
Communication Services · Internet Content & Information · United States
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
READ MORE ›$8.90
-12.75% 1Y
Market & Price
Market Cap
$481.15M
Current Price
$8.90
High / Low (52W)
$13.71 / $7.17
Beta
1.16
Valuation
Stock P/E
13.91
Industry PE
23.46
Forward P/E
5.33
PEG Ratio
-
Book Value
$0.04
Price to Book
254.29
P/S
0.42
EV/EBITDA
7.15
Dividend Yield
-
Profitability & Returns
ROCE
-42.26%
ROE
-
ROA
16.43%
Profit Margin
3.37%
Op Margin
7.22%
EPS (Latest Qtr)
$0.21
EPS (TTM)
$0.64
Balance Sheet & Liquidity
Debt/Equity
-
Quick Ratio
1.41
Current Ratio
1.46
Debt
$163.50M
Total Assets
$383.83M
Current Assets
$174.37M
Working Capital
$26.73M
Ownership
Promoter Holding
43.55%
Chg in Prom Hold
-
FII / Inst Holding
58.04%
Chg in FII Hold
0.01%
Financial Snapshot
Enterprise Value
$587.60M
Total Revenue (TTM)
$1.16B
EBITDA
$82.17M
Free Cash Flow
$61.56M
Operating Cash Flow
$40.34M
Shares Outstanding
54.06M
Gross Margin
14.89%
Payout Ratio
0.00%
Growth (CAGR)
Revenue 5Y
34.36%
Profit 5Y
48.14%
Revenue (YoY)
17.30%
Earnings (YoY)
-
PROS
- Compounding revenue at 34.4% over 5 years.
- Profit CAGR of 48.1% over 5 years.
- Generates positive free cash flow.
CONS
- Trading 35.1% below its 52-week high.
- In a downtrend (50-DMA below 200-DMA).
* The pros and cons are auto-generated from financial metrics.
Price Chart
Technical Trend
Computed from daily close history using EMA cross, slope, and RSI signals.
Note: intraday data is not stored locally. “Hourly” uses the most recent 10 daily candles as a short-term proxy.
Fundamental Growth
No fundamental data available for this stock.
Figures from the latest reported periods. CAGR is computed across the displayed window (quarterly CAGR is annualised assuming 4 quarters per year).
Peer comparison
Peer companies in the same sector (Communication Services).
| # | Name | CMP $ | P/E | Mkt Cap | Div Yld % | ROCE % | ROE % | Rev CAGR 5Y % | Profit CAGR 5Y % |
|---|---|---|---|---|---|---|---|---|---|
| 1 | MAX MediaAlpha, Inc. R2K | 8.90 | 13.91 | $481.15M | - | -42.26% | - | 34.36% | 48.14% |
| 2 | GOOGL Alphabet Inc. NDXSPXAI | 380.34 | 28.99 | $4.61T | 0.23% | 32.40% | 38.88% | 12.51% | 30.14% |
| 3 | META Meta Platforms, Inc. NDXSPXAI | 632.51 | 22.99 | $1.61T | 0.33% | 26.87% | 32.93% | 19.89% | 37.61% |
| 4 | NFLX Netflix, Inc. NDXSPXAI | 86.02 | 27.75 | $362.21B | - | 30.26% | 48.49% | 12.64% | 34.71% |
| 5 | APP AppLovin Corporation NDXSPXAI | 613.09 | 53.17 | $205.96B | - | 70.20% | - | 24.84% | 609.87% |
| 6 | TMUS T-Mobile US, Inc. NDXSPX | 187.53 | 19.93 | $202.95B | 2.18% | 9.27% | 18.02% | 3.53% | 61.90% |
| 7 | VZ Verizon Communications Inc. SPX | 47.81 | 11.66 | $199.63B | 5.92% | 8.59% | 17.20% | 0.33% | -6.86% |
| 8 | DIS The Walt Disney Company SPX | 101.83 | 16.29 | $176.83B | 1.47% | 8.46% | 11.01% | 4.51% | 58.00% |
| 9 | T AT&T Inc. SPX | 24.80 | 8.16 | $172.32B | 4.48% | 9.23% | 18.37% | 1.34% | 119.18% |
Ad space
Quarterly Results
Figures in USD.
| Metric | Mar 2019 | Jun 2019 | Sep 2019 | Dec 2019 | Mar 2020 | Jun 2020 | Sep 2020 | Dec 2020 | Mar 2021 | Jun 2021 | Sep 2021 | Mar 2022 | Jun 2022 | Sep 2022 | Mar 2023 | Jun 2023 | Sep 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 82.35M | 89.11M | 110.40M | 126.15M | 119.44M | 123.62M | 151.55M | 190.21M | 173.59M | 157.35M | 152.75M | 142.60M | 103.45M | 89.02M | 111.63M | 84.77M | 74.57M | 126.65M | 178.27M | 259.13M | 264.31M | 251.62M | 306.51M | 291.15M | 310.00M |
| Cost of Revenue | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 222.67M | 213.94M | 263.11M | 246.34M | 263.31M |
| Gross Profit | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 41.64M | 37.69M | 43.41M | 44.81M | 46.70M |
| Operating Expenses | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 28.11M | 57.73M | 23.67M | 22.50M | 24.32M |
| Operating Income | -4.32M | 7.33M | 9.68M | 12.14M | 10.55M | 11.68M | 8.43M | -11.13M | 1.95M | 1.90M | -65.00K | -7.87M | -10.41M | -10.57M | -9.55M | -16.07M | -14.75M | 2.37M | 6.49M | 15.61M | 13.53M | -20.04M | 19.73M | 22.31M | 22.37M |
| EBITDA | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 2.08M | -18.77M | 21.09M | -100.96M | 23.54M |
| Interest Expense | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 2.96M | 2.87M | 2.81M | 2.61M | 2.44M |
| Pretax Income | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | -2.38M | -22.22M | 17.70M | -104.16M | 20.55M |
| Tax Provision | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | -49.00K | 316.00K | 54.00K | -138.14M | 6.50M |
| Net Income | - | - | - | - | - | 0 | 0 | -4.37M | 285.00K | -207.00K | -3.53M | -7.08M | -9.14M | -14.49M | -10.27M | -14.29M | -13.50M | -1.11M | 3.62M | 9.48M | -1.95M | -18.74M | 14.91M | 31.41M | 11.47M |
| Diluted EPS | - | - | - | - | - | 0.00 | 0.00 | - | 0.00 | -0.01 | -0.10 | -0.17 | -0.22 | -0.34 | -0.23 | -0.32 | -0.29 | -0.02 | 0.07 | 0.17 | -0.04 | -0.33 | 0.26 | 0.50 | 0.21 |
| R&D Expense | - | - | - | - | 1.84M | 1.87M | 1.77M | - | 3.32M | 3.84M | 3.76M | 5.22M | 5.66M | 5.29M | 5.17M | 5.06M | 4.30M | 4.36M | 5.05M | 5.33M | 4.89M | 5.35M | 5.83M | - | 5.46M |
Profit & Loss (Annual)
Figures in USD.
| Metric | Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 296.91M | 408.00M | 584.81M | - | 459.07M | 388.15M | 864.70M | 1.11B |
| Cost of Revenue | - | - | - | - | 389.01M | 321.44M | 721.13M | 946.06M |
| Gross Profit | - | - | - | - | 70.06M | 66.71M | 143.57M | 167.54M |
| Operating Expenses | - | - | - | - | 105.45M | 106.64M | 100.85M | 132.01M |
| Operating Income | 19.32M | 24.84M | 19.54M | - | -35.39M | -39.92M | 42.73M | 35.54M |
| EBITDA | - | - | - | - | 45.85M | -34.43M | 44.53M | -96.57M |
| Interest Expense | - | - | - | - | 9.24M | 15.31M | 14.35M | 11.24M |
| Pretax Income | - | - | - | - | 30.46M | -57.02M | 23.50M | -111.06M |
| Tax Provision | - | - | - | - | 102.91M | -463.00K | 1.38M | -137.82M |
| Net Income | - | - | -4.37M | - | -57.67M | -40.42M | 16.63M | 25.62M |
| Diluted EPS | - | - | -0.14 | - | -1.37 | -0.89 | 0.31 | 0.39 |
| R&D Expense | 10.34M | 7.04M | 12.45M | 15.20M | 21.08M | 18.46M | 19.76M | 21.40M |
Compounded Sales Growth
| 5 Years: | 34.36% |
| 1 Year: | 17.30% |
Compounded Profit Growth
| 5 Years: | 48.14% |
| 1 Year: | - |
Stock Price Performance
| 1 Year: | -12.75% |
| 6 Months: | -28.74% |
| 3 Months: | -10.46% |
| 1 Month: | -11.00% |
Balance Sheet (Annual)
Figures in USD.
| Metric | Dec 2017 | Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|---|
| Total Assets | - | - | 105.40M | 210.34M | - | 170.08M | 153.93M | 262.45M | 383.83M |
| Current Assets | - | - | - | - | - | 80.42M | 74.57M | 189.91M | 174.37M |
| Cash & Equivalents | - | - | 10.03M | 23.55M | - | 14.54M | 17.27M | 43.27M | 46.88M |
| Inventory | - | - | - | - | - | - | - | - | - |
| Receivables | - | - | - | - | - | 60.00M | 53.77M | 142.93M | 123.02M |
| Total Liabilities | - | - | 144.90M | 315.45M | - | 256.17M | 248.35M | 308.68M | 413.02M |
| Current Liabilities | - | - | 47.91M | 107.45M | - | 76.89M | 79.72M | 132.95M | 147.65M |
| Long Term Debt | - | - | 96.67M | 182.67M | - | 174.30M | 162.44M | 153.60M | 131.60M |
| Total Debt | - | - | - | - | - | 183.07M | 174.30M | 162.44M | 153.41M |
| Total Equity | 37.41M | 40.48M | -113.60M | -33.77M | - | -15.99M | -10.29M | 2.38M | 4.16M |
| Shares Outstanding | - | - | - | - | - | 43.70M | 47.36M | 55.46M | 56.21M |
Cash Flows (Annual)
Figures in USD.
| Metric | Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|
| Operating Cash Flow | 22.65M | 22.14M | 51.41M | - | 28.27M | 20.23M | 45.87M | 65.60M |
| Investing Cash Flow | -640.00K | -294.00K | -10.30M | - | -49.77M | -73.00K | -654.00K | -340.00K |
| Financing Cash Flow | -25.45M | -17.48M | -27.59M | - | -14.52M | -17.43M | -19.22M | -61.65M |
| Capital Expenditure | -630.00K | -146.00K | -296.00K | - | -98.00K | -73.00K | -654.00K | -340.00K |
| Free Cash Flow | 22.02M | 22.00M | 51.11M | - | 28.18M | 20.16M | 45.22M | 65.26M |
| Net Change in Cash | - | - | - | - | -36.02M | 2.73M | 26.00M | 3.61M |
Ratios (Annual)
Figures in %.
| Metric | Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|
| Gross Margin % | - | - | - | - | 15.3% | 17.2% | 16.6% | 15.0% |
| Operating Margin % | 6.5% | 6.1% | 3.3% | - | -7.7% | -10.3% | 4.9% | 3.2% |
| Net Margin % | - | - | -0.7% | - | -12.6% | -10.4% | 1.9% | 2.3% |
| ROE % | - | - | 12.9% | - | 360.6% | 392.7% | 699.3% | 615.9% |
| ROCE % | - | 43.2% | 19.0% | - | -38.0% | -53.8% | 33.0% | 15.0% |
Shareholding Pattern
Insiders
43.55%
Institutions
58.04%
Public Float
102.82%
Top Institutional Holders
| # | Holder | % Held | Shares | Value |
|---|---|---|---|---|
| 1 | White Mountains Insurance Group, Ltd. | 33.03% | 17.86M | $158.92M |
| 2 | Blackrock Inc. | 6.43% | 3.48M | $30.94M |
| 3 | Clearline Capital, LP | 4.79% | 2.59M | $23.06M |
| 4 | JPMORGAN CHASE & CO | 3.23% | 1.75M | $15.54M |
| 5 | Vanguard Capital Management LLC | 2.56% | 1.39M | $12.33M |
| 6 | J. Goldman & Co., L.P. | 2.19% | 1.18M | $10.53M |
| 7 | Geode Capital Management, LLC | 1.98% | 1.07M | $9.52M |
| 8 | Arrowstreet Capital, Limited Partnership | 1.96% | 1.06M | $9.45M |
| 9 | Jacobs Asset Management, L.L.C. | 1.71% | 924.44K | $8.23M |
| 10 | Acadian Asset Management. LLC | 1.57% | 847.20K | $7.54M |
Analyst View
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Analyst aggregate. Targets and ratings update periodically; not investment advice.
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