Company Overview
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. Cricut, Inc. was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
Why Investors Should Care
Generates a return on equity of 17.2%, reflecting efficient use of shareholder capital.
Return on capital employed stands at 26.7%.
Net profit has compounded at 11.8% per year over the last five years.
Trades at a P/E of 13.2, below the sector median of 36.0.
Offers a dividend yield of 4.45%.
Generates positive free cash flow, funding growth and shareholder returns internally.
Recent Developments
- Dec 2025 Revenue of $708.78M (-0.5% YoY); net profit $76.70M.
- Trailing 12 Months Year-on-year growth — revenue -1.9%, earnings -12.3%.
- 5-Year Trend Long-term compounding — revenue CAGR 6.5%, profit CAGR 11.8%.
Growth & Price Performance
Compounded Sales Growth
| 5 Years: | 6.47% |
| 1 Year: | -1.90% |
Compounded Profit Growth
| 5 Years: | 11.83% |
| 1 Year: | -12.30% |
Stock Price Performance
| 1 Year: | -10.04% |
| 6 Months: | -5.30% |
| 3 Months: | +7.35% |
| 1 Month: | +2.54% |
Highlights auto-generated from reported financials and price data; not investment advice. Verify with official filings before acting.
- Price vs 50-DMAAbove
- Price vs 200-DMABelow
- RSI (14)59.19 · Neutral
P/E of 13.18 is below the sector median of 36.02 — relatively cheaper than peers.
Auto-generated from price history and fundamentals; not investment advice.
Price Chart
Technical Trend
Computed from daily close history using EMA cross, slope, and RSI signals.
Note: intraday data is not stored locally. “Hourly” uses the most recent 10 daily candles as a short-term proxy.
Fundamental Growth Charts
No fundamental data available for this stock.
Interactive charts for Revenue, Net Income, EBITDA, Free Cash Flow, EPS, ROE, ROCE, Gross/Net/Operating Margin and more — switch metric and period using the dropdowns above. CAGR is computed across the displayed window (quarterly CAGR is annualised). Visual growth charts make it easy to spot multi-year compounding trends at a glance — far faster than reading raw numbers in a table.
PROS
- Healthy ROCE of 26.7%.
- Profit CAGR of 11.8% over 5 years.
- Attractive dividend yield of 4.45%.
- Generates positive free cash flow.
CONS
- Trading 31.6% below its 52-week high.
- In a downtrend (50-DMA below 200-DMA).
* The pros and cons are auto-generated from financial metrics.
Valuation
Growth (CAGR)
Profitability & Returns
Balance Sheet & Liquidity
Ownership
Financial Snapshot
Peer comparison
Peer companies in the same sector (Technology).
| # | Name | CMP $ | P/E | Mkt Cap | Div Yld % | ROCE % | ROE % | Rev CAGR 5Y % | Profit CAGR 5Y % |
|---|---|---|---|---|---|---|---|---|---|
| 1 | CRCT Cricut, Inc. R2K | 4.48 | 13.18 | $246.49M | 4.45% | 26.70% | 17.25% | 6.47% | 11.83% |
| 2 | NVDA NVIDIA Corporation NDXSPXAI | 211.80 | 32.43 | $5.13T | 0.49% | 74.66% | 114.29% | 24.64% | 32.12% |
| 3 | AAPL Apple Inc. NDXSPX | 314.86 | 38.07 | $4.62T | 0.37% | 68.72% | 141.47% | 1.81% | 3.92% |
| 4 | MSFT Microsoft Corporation NDXSPXAI | 384.93 | 22.91 | $2.86T | 0.93% | 26.90% | 34.01% | 9.48% | 10.85% |
| 5 | TSM Taiwan Semiconductor Manufacturing Company Limited AI | 420.39 | 36.18 | $2.18T | 0.90% | 30.20% | 36.21% | 18.94% | 19.57% |
| 6 | AVGO Broadcom Inc. NDXSPXAI | 389.11 | 64.85 | $1.85T | 0.68% | 16.70% | 37.28% | 24.38% | 26.24% |
| 7 | MU Micron Technology, Inc. NDXSPXAI | 983.12 | 46.37 | $1.11T | 0.06% | 13.69% | 39.82% | 13.68% | 26.02% |
| 8 | AMD Advanced Micro Devices, Inc. NDXSPXAI | 548.13 | 181.50 | $893.78B | 0.00% | 6.33% | 8.06% | 13.64% | 48.64% |
| 9 | ASML ASML Holding N.V. NDXAI | 1,775.64 | 59.55 | $684.36B | 0.47% | 42.97% | 52.24% | 15.55% | 19.55% |
Financial Statements Quarterly Results · Profit & Loss · Balance Sheet · Cash Flows · Ratios
Quarterly Results
Figures in USD.
| Metric | Mar 2020 | Jun 2020 | Sep 2020 | Mar 2021 | Jun 2021 | Sep 2021 | Mar 2022 | Jun 2022 | Sep 2022 | Mar 2023 | Jun 2023 | Sep 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Mar 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 143.72M | 235.34M | 209.00M | 323.82M | 334.49M | 260.09M | 244.78M | 183.76M | 177.00M | 181.23M | 177.76M | 174.91M | 167.39M | 167.95M | 167.89M | 162.63M | 172.11M | 170.44M | 159.47M |
| Gross Profit | 44.77M | 73.31M | 89.55M | 120.27M | 130.29M | 102.06M | 99.02M | 85.43M | 81.83M | 76.67M | 87.66M | 81.93M | 91.59M | 89.84M | 77.36M | 98.35M | 101.54M | 94.10M | 92.70M |
| Operating Income | 17.45M | 45.76M | 57.72M | 64.66M | 64.15M | 37.75M | 31.41M | 20.03M | 17.42M | 10.53M | 19.25M | 23.69M | 25.20M | 26.43M | 10.60M | 29.34M | 30.11M | 22.65M | 22.89M |
| Net Income | 13.04M | 34.88M | 45.21M | 49.42M | 49.13M | 30.00M | 23.50M | 13.83M | 12.44M | 9.10M | 16.02M | 17.23M | 19.65M | 19.77M | 11.49M | 23.91M | 24.49M | 20.51M | 20.32M |
| Diluted EPS | 0.06 | 0.17 | 0.22 | 0.24 | 0.22 | 0.13 | 0.11 | 0.06 | 0.06 | 0.04 | 0.07 | 0.08 | 0.09 | 0.09 | 0.05 | 0.11 | 0.11 | 0.10 | 0.10 |
| R&D Expense | 9.17M | 8.64M | 9.98M | 15.70M | 20.61M | 20.53M | 20.53M | 20.05M | 18.75M | 17.80M | 16.35M | 15.91M | 14.85M | 14.31M | 15.24M | 15.66M | 16.76M | 16.86M | 16.60M |
Profit & Loss (Annual)
Figures in USD.
| Metric | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|
| Revenue | 486.55M | 959.03M | 1.31B | 886.30M | 765.15M | 712.54M | 708.78M |
| Gross Profit | 142.35M | 332.37M | 457.45M | 349.89M | 343.29M | 352.79M | 390.43M |
| Operating Income | 53.56M | 200.51M | 192.41M | 79.95M | 69.98M | 76.11M | 96.03M |
| Net Income | 39.21M | 154.58M | 140.47M | 60.67M | 53.64M | 62.83M | 76.70M |
| Diluted EPS | 0.19 | 0.74 | 0.64 | 0.28 | 0.24 | 0.29 | 0.35 |
| R&D Expense | 26.67M | 38.93M | 79.81M | 76.91M | 65.05M | 60.40M | 66.52M |
Balance Sheet (Annual)
Figures in USD.
| Metric | Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|
| Total Assets | - | - | 581.40M | 1.01B | 949.63M | 750.12M | 693.03M | 580.81M |
| Total Equity | 79.77M | 121.14M | 228.93M | 673.98M | 672.74M | 534.87M | 466.76M | 343.56M |
| Cash & Equivalents | 6.02M | 6.65M | 122.22M | 241.60M | 224.94M | 142.19M | 232.14M | 256.22M |
| Total Liabilities | - | - | 352.48M | 332.27M | 276.89M | 215.25M | 226.27M | 237.25M |
| Current Liabilities | - | - | 346.50M | 308.37M | 254.06M | 196.46M | 203.37M | 221.07M |
Cash Flows (Annual)
Figures in USD.
| Metric | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|
| Operating Cash Flow | 3.86M | 248.23M | -104.95M | 117.68M | 288.10M | 264.97M | 200.23M |
| Investing Cash Flow | -14.10M | -21.84M | -35.79M | -107.87M | -48.78M | -18.33M | 60.66M |
| Financing Cash Flow | 10.90M | -110.92M | 260.24M | -26.25M | -322.19M | -156.44M | -237.44M |
| Share Buybacks | - | 0 | 0 | 18.58M | 20.33M | 38.49M | 24.75M |
| Dividends Paid | 0 | 51.20M | 0 | 0 | 294.13M | 109.97M | 202.10M |
Ratios (Annual)
Figures in %.
| Metric | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|
| Gross Margin % | 29.3% | 34.7% | 35.0% | 39.5% | 44.9% | 49.5% | 55.1% |
| Operating Margin % | 11.0% | 20.9% | 14.7% | 9.0% | 9.1% | 10.7% | 13.5% |
| Net Margin % | 8.1% | 16.1% | 10.8% | 6.8% | 7.0% | 8.8% | 10.8% |
| ROE % | 32.4% | 67.5% | 20.8% | 9.0% | 10.0% | 13.5% | 22.3% |
| ROCE % | - | 85.4% | 27.6% | 11.5% | 12.6% | 15.5% | 26.7% |
Shareholding Pattern
Top Institutional Holders
| # | Holder | % Held | Shares | Value |
|---|---|---|---|---|
| 1 | Blackrock Inc. | 6.68% | 3.68M | $16.34M |
| 2 | Vanguard Portfolio Management LLC | 3.76% | 2.07M | $9.19M |
| 3 | Vanguard Capital Management LLC | 3.67% | 2.02M | $8.97M |
| 4 | American Century Companies Inc | 3.53% | 1.94M | $8.63M |
| 5 | Geode Capital Management, LLC | 2.92% | 1.60M | $7.13M |
| 6 | State Street Corporation | 2.26% | 1.24M | $5.53M |
| 7 | Dimensional Fund Advisors LP | 1.79% | 985.87K | $4.38M |
| 8 | Jacobs Levy Equity Management, Inc. | 1.73% | 950.30K | $4.22M |
| 9 | Shaw D.E. & Co., Inc. | 1.69% | 929.02K | $4.13M |
| 10 | Renaissance Technologies, LLC | 1.60% | 879.14K | $3.91M |
Analyst View
Analyst aggregate. Targets and ratings update periodically; not investment advice.
Latest News
Recent headlines for CRCT
Cricut will report second-quarter results after markets close Aug. 4 - Stock Titan
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Ashish Arora, Cricut CEO, sells $313k in CRCT stock - Investing.com
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CRCT Forecast — Price Target — Prediction for 2027 - TradingView
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Should Weakness in Cricut, Inc.'s (NASDAQ:CRCT) Stock Be Seen As A Sign That Market Will Correct The Share Price Given Decent Financials? - simplywall.st
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CRCT — Frequently Asked Questions
What is the current share price of Cricut, Inc. (CRCT)?
As of 2026-07-14 21:23 PDT, Cricut, Inc. (CRCT) trades at $4.48 on NasdaqGS. Its 52-week range is $3.66 to $6.55.
What is the market capitalisation of CRCT?
Cricut, Inc. (CRCT) has a market capitalisation of $246.49M on NasdaqGS.
What is the P/E ratio of CRCT?
CRCT trades at a trailing price-to-earnings (P/E) ratio of 13.18. The industry average P/E is 36.02. Its price-to-book (P/B) ratio is 2.64.
Does CRCT pay a dividend?
Cricut, Inc. (CRCT) currently offers a dividend yield of 4.45%.
What is the return on equity (ROE) of CRCT?
CRCT has a return on equity (ROE) of 17.25%. Its return on capital employed (ROCE) is 26.70%.
Is CRCT a good stock to buy?
This page provides a data-driven analysis of Cricut, Inc. (CRCT), including valuation ratios, profitability, growth trends, auto-generated pros and cons, peer comparison and AI exposure. Review these fundamentals alongside your own research and risk tolerance. This is informational content, not investment advice.