Company Overview
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
Why Investors Should Care
Net profit has compounded at 21.0% per year over the last five years.
Carries low leverage with a debt-to-equity ratio of 0.34.
Generates positive free cash flow, funding growth and shareholder returns internally.
Recent Developments
- Dec 2025 Revenue of $9.95B (+5.6% YoY); net profit $-242.10M.
- Trailing 12 Months Year-on-year growth — revenue +15.3%.
- 5-Year Trend Long-term compounding — revenue CAGR 5.8%, profit CAGR 21.0%.
Growth & Price Performance
Compounded Sales Growth
| 5 Years: | 5.79% |
| 1 Year: | 15.30% |
Compounded Profit Growth
| 5 Years: | 20.98% |
| 1 Year: | - |
Stock Price Performance
| 1 Year: | +9.63% |
| 6 Months: | +12.55% |
| 3 Months: | +8.03% |
| 1 Month: | +6.47% |
Highlights auto-generated from reported financials and price data; not investment advice. Verify with official filings before acting.
- Price vs 50-DMAAbove
- Price vs 200-DMAAbove
- RSI (14)58.67 · Neutral
Auto-generated from price history and fundamentals; not investment advice.
Price Chart
Technical Trend
Computed from daily close history using EMA cross, slope, and RSI signals.
Note: intraday data is not stored locally. “Hourly” uses the most recent 10 daily candles as a short-term proxy.
Fundamental Growth Charts
No fundamental data available for this stock.
Interactive charts for Revenue, Net Income, EBITDA, Free Cash Flow, EPS, ROE, ROCE, Gross/Net/Operating Margin and more — switch metric and period using the dropdowns above. CAGR is computed across the displayed window (quarterly CAGR is annualised). Visual growth charts make it easy to spot multi-year compounding trends at a glance — far faster than reading raw numbers in a table.
PROS
- Profit CAGR of 21.0% over 5 years.
- Generates positive free cash flow.
CONS
- Trading 38.0% below its 52-week high.
- In a downtrend (50-DMA below 200-DMA).
* The pros and cons are auto-generated from financial metrics.
Valuation
Growth (CAGR)
Profitability & Returns
Balance Sheet & Liquidity
Ownership
Financial Snapshot
Peer comparison
Peer companies in the same sector (Consumer Cyclical).
| # | Name | CMP $ | P/E | Mkt Cap | Div Yld % | ROCE % | ROE % | Rev CAGR 5Y % | Profit CAGR 5Y % |
|---|---|---|---|---|---|---|---|---|---|
| 1 | BZUN Baozun Inc. | 2.96 | -6.17 | $172.10M | 0.00% | -2.58% | -2.31% | 5.79% | 20.98% |
| 2 | YUM Yum! Brands, Inc. SPX | 152.37 | 19.19 | $41.60B | 1.96% | 37.87% | -21.28% | -1.40% | 3.22% |
| 3 | WSM Williams-Sonoma, Inc. SPX | 248.24 | 27.83 | $29.23B | 1.33% | 40.94% | 54.01% | 4.79% | 22.08% |
| 4 | YUMC Yum China Holdings, Inc. | 47.50 | 17.40 | $16.28B | 2.41% | 15.53% | 16.81% | 7.23% | 28.09% |
| 5 | XPEV XPeng Inc. | 11.75 | -33.57 | $9.19B | 0.00% | -5.89% | -7.64% | 41.89% | - |
| 6 | TMHC Taylor Morrison Home Corporation R2K | 72.45 | 10.80 | $6.67B | 0.00% | - | 11.11% | 9.63% | 4.70% |
| 7 | VSCO Victoria's Secret & Co R2K | 81.45 | 42.20 | $6.47B | 0.00% | 7.73% | 18.81% | -1.93% | -14.29% |
| 8 | MCW Mister Car Wash, Inc. R2K | 7.10 | 21.52 | $2.34B | 0.00% | 6.68% | 9.98% | 6.26% | -2.99% |
| 9 | PRKS United Parks & Resorts Inc. R2K | 44.63 | 16.78 | $2.10B | 0.00% | 16.38% | -38.63% | 1.60% | 16.81% |
Financial Statements Quarterly Results · Profit & Loss · Balance Sheet · Cash Flows · Ratios
Quarterly Results
Figures in USD.
| Metric | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 |
|---|---|---|---|---|---|
| Revenue | 2.06B | 2.55B | 2.16B | 3.17B | 2.38B |
| Cost of Revenue | 1.07B | 1.32B | 1.03B | 1.47B | 1.21B |
| Gross Profit | 992.66M | 1.24B | 1.13B | 1.70B | 1.17B |
| Operating Expenses | 1.08B | 1.24B | 1.15B | 1.51B | 1.17B |
| Operating Income | -83.99M | -9.38M | -25.62M | 193.94M | 250.00K |
| EBITDA | -65.65M | 1.47M | -74.02M | -17.99M | 15.92M |
| Interest Expense | 12.53M | 11.78M | 9.81M | 10.46M | 8.89M |
| Pretax Income | -78.18M | -10.31M | -83.83M | -28.45M | 7.04M |
| Tax Provision | -6.41M | 13.36M | 12.99M | -10.03M | 9.50M |
| Net Income | -63.08M | -33.96M | -107.11M | -37.96M | -7.46M |
| Diluted EPS | -1.08 | -0.60 | -1.86 | -0.66 | -0.12 |
Profit & Loss (Annual)
Figures in USD.
| Metric | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|
| Revenue | 8.40B | 8.81B | 9.42B | 9.95B |
| Cost of Revenue | 4.98B | 4.92B | 4.94B | 4.89B |
| Gross Profit | 3.42B | 3.90B | 4.49B | 5.06B |
| Operating Expenses | 3.38B | 4.07B | 4.59B | 4.98B |
| Operating Income | 46.44M | -171.17M | -107.89M | 74.95M |
| EBITDA | -326.85M | 75.95M | 190.85M | 65.55M |
| Interest Expense | 56.92M | 41.34M | 38.99M | 44.57M |
| Pretax Income | -580.31M | -217.03M | -92.99M | -200.76M |
| Tax Provision | 26.48M | 12.00M | 20.74M | 9.91M |
| Net Income | -653.29M | -278.42M | -185.20M | -242.10M |
| Diluted EPS | -10.68 | -4.68 | -3.09 | -4.20 |
Balance Sheet (Annual)
Figures in USD.
| Metric | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|
| Total Assets | - | 10.12B | 10.47B | 10.21B | 9.69B |
| Current Assets | - | 7.40B | 7.29B | 7.21B | 6.80B |
| Cash & Equivalents | - | 2.14B | 2.15B | 1.29B | 907.34M |
| Inventory | - | 943.00M | 1.05B | 1.12B | 879.42M |
| Receivables | - | 2.29B | 2.18B | 2.03B | 2.17B |
| Total Liabilities | - | 4.45B | 4.62B | 4.43B | 4.20B |
| Current Liabilities | - | 3.68B | 3.76B | 3.75B | 3.65B |
| Long Term Debt | - | - | - | - | - |
| Total Debt | - | 2.41B | 2.75B | 2.52B | 2.27B |
| Total Equity | - | 4.08B | 4.10B | 3.91B | 3.64B |
| Shares Outstanding | - | 189.70M | 181.20M | 188.97M | 187.59M |
Cash Flows (Annual)
Figures in USD.
| Metric | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|
| Operating Cash Flow | - | 382.61M | 448.25M | 101.28M | 420.43M |
| Investing Cash Flow | - | -1.31B | -340.37M | -817.61M | -898.59M |
| Financing Cash Flow | - | -1.65B | -8.03M | -19.74M | -107.49M |
| Capital Expenditure | - | -259.24M | -230.20M | -208.27M | -153.84M |
| Free Cash Flow | - | 123.36M | 218.05M | -106.99M | 266.59M |
| Net Change in Cash | - | -2.57B | 99.85M | -736.07M | -585.64M |
Ratios (Annual)
Figures in %.
| Metric | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|
| Gross Margin % | 40.8% | 44.2% | 47.6% | 50.9% |
| Operating Margin % | 0.6% | -1.9% | -1.1% | 0.8% |
| Net Margin % | -7.8% | -3.2% | -2.0% | -2.4% |
| ROE % | -16.0% | -6.8% | -4.7% | -6.6% |
| ROCE % | 0.7% | -2.5% | -1.7% | 1.2% |
Shareholding Pattern
Analyst View
Analyst aggregate. Targets and ratings update periodically; not investment advice.
Latest News
Recent headlines for BZUN
$BZUN stock is up 13% today. Here's what we see in our data. - Quiver Quantitative
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Baozun: Turnaround Milestones And Cash Floor Offer Attractive Asymmetry (Rating Upgrade) - Seeking Alpha
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Baozun Inc. (BZUN) Stock Price Today: $2.87 - Gotrade
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Co-Founder of Baozun Picks Up 12% More Stock - simplywall.st
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BZUN — Frequently Asked Questions
What is the current share price of Baozun Inc. (BZUN)?
As of 2026-08-05 17:25 PDT, Baozun Inc. (BZUN) trades at $2.96 on NasdaqGS. Its 52-week range is $2.10 to $4.77.
What is the market capitalisation of BZUN?
Baozun Inc. (BZUN) has a market capitalisation of $172.10M on NasdaqGS.
What is the P/E ratio of BZUN?
BZUN trades at a trailing price-to-earnings (P/E) ratio of -6.17. The industry average P/E is 21.52. Its price-to-book (P/B) ratio is 0.32.
What is the return on equity (ROE) of BZUN?
BZUN has a return on equity (ROE) of -2.31%. Its return on capital employed (ROCE) is -2.58%.
Is BZUN a good stock to buy?
This page provides a data-driven analysis of Baozun Inc. (BZUN), including valuation ratios, profitability, growth trends, auto-generated pros and cons, peer comparison and AI exposure. Review these fundamentals alongside your own research and risk tolerance. This is informational content, not investment advice.