Purple Innovation, Inc. PRPL

Q: What is the current share price of Purple Innovation, Inc. (PRPL)?

As of 2026-09-19 21:16 PDT, Purple Innovation, Inc. (PRPL) trades at $3.80 on NasdaqGS. Its 52-week range is $1.01 to $28.25.

Q: What is the market capitalisation of PRPL?

Purple Innovation, Inc. (PRPL) has a market capitalisation of $16.54M on NasdaqGS.

Q: What is the P/E ratio of PRPL?

PRPL trades at a trailing price-to-earnings (P/E) ratio of -0.34. The industry average P/E is 18.98. Its price-to-book (P/B) ratio is -0.22.

Q: Is PRPL a good stock to buy?

This page provides a data-driven analysis of Purple Innovation, Inc. (PRPL), including valuation ratios, profitability, growth trends, auto-generated pros and cons, peer comparison and AI exposure. Review these fundamentals alongside your own research and risk tolerance. This is informational content, not investment advice.

Consumer Cyclical · Furnishings, Fixtures & Appliances · United States

https://www.purple.com

Company Profile ↓

$3.80

+261.90% 1Y

Mkt Cap$16.54M

P/E-0.34

P/B-0.22

52W High$28.25

52W Low$1.01

Book Value$-14.65

EPS (TTM)$-11.32

Company Overview

Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Why Investors Should Care

Steady Revenue Expansion

Revenue has grown at a 13.2% CAGR over the past five years.

Recent Developments

Dec 2025 Revenue of $468.73M (-3.9% YoY); net profit $-51.41M.
Trailing 12 Months Year-on-year growth — revenue -6.5%.
5-Year Trend Long-term compounding — revenue CAGR 13.2%.

Growth & Price Performance

Compounded Sales Growth

5 Years:	13.19%
1 Year:	-6.50%

Stock Price Performance

1 Year:	+261.90%
6 Months:	-78.62%
3 Months:	-61.13%
1 Month:	-60.33%

Highlights auto-generated from reported financials and price data; not investment advice. Verify with official filings before acting.

Technical Snapshot Bearish

52-Week Range 10% of range

$1.01 $28.25

Trend Signals

Price vs 50-DMABelow
Price vs 200-DMABelow
RSI (14)24.91 · Oversold

Price Performance

1M-60.33%

3M-61.13%

6M-78.62%

1Y+261.90%

Auto-generated from price history and fundamentals; not investment advice.

Price Chart

Robinhood TradingView

Fundamental Growth Charts

Period: Metric:

Interactive charts for Revenue, Net Income, EBITDA, Free Cash Flow, EPS, ROE, ROCE, Gross/Net/Operating Margin and more — switch metric and period using the dropdowns above. CAGR is computed across the displayed window (quarterly CAGR is annualised). Visual growth charts make it easy to spot multi-year compounding trends at a glance — far faster than reading raw numbers in a table.

PROS

Compounding revenue at 13.2% over 5 years.

CONS

Trading 86.5% below its 52-week high.
In a downtrend (50-DMA below 200-DMA).
RSI at 25 suggests oversold conditions.

* The pros and cons are auto-generated from financial metrics.

Valuation

Stock P/E

-0.34

Industry PE

18.98

Forward P/E

-0.67

PEG Ratio

3.70

Book Value

$-14.65

Price to Book

-0.22

P/S

0.03

EV/EBITDA

-16.84

Dividend Yield

0.00%

Growth (CAGR)

Revenue 5Y

13.19%

Profit 5Y

Revenue (YoY)

-6.50%

Earnings (YoY)

Profitability & Returns

ROCE

-16.25%

ROE

ROA

-6.62%

Profit Margin

-10.74%

Op Margin

-4.32%

Gross Margin

40.80%

EPS (Latest Qtr)

$-0.74

EPS (TTM)

$-11.32

Balance Sheet & Liquidity

Debt/Equity

Quick Ratio

0.23

Current Ratio

0.52

Debt

$215.18M

Total Assets

$264.50M

Current Assets

$115.58M

Working Capital

$35.20M

Ownership

Promoter Holding

4.93%

Chg in Prom Hold

0.00%

FII / Inst Holding

57.14%

Chg in FII Hold

-1.37%

Financial Snapshot

Enterprise Value

$16.54M

Total Revenue (TTM)

$453.45M

EBITDA

$-12.22M

Free Cash Flow

$-19.29M

Operating Cash Flow

$-3.13M

Shares Outstanding

4.35M

Gross Margin

40.80%

Payout Ratio

0.00%

Peer comparison

Peer companies in the same sector (Consumer Cyclical).

#	Name	CMP $	P/E	Mkt Cap	Div Yld %	ROCE %	ROE %	Rev CAGR 5Y %	Profit CAGR 5Y %
1	PRPL Purple Innovation, Inc.	3.80	-0.34	$16.54M	0.00%	-16.25%	-	13.19%	-
2	AMZN Amazon.com, Inc. NDXSPXR3KAITECH	256.97	20.66	$2.77T	0.00%	13.33%	30.56%	24.04%	32.72%
3	TSLA Tesla, Inc. NDXSPXR3KAI	368.16	347.32	$1.45T	0.00%	4.10%	4.67%	52.40%	39.39%
4	HD The Home Depot, Inc. SPXR3K	313.70	21.97	$312.98B	3.08%	28.75%	104.30%	4.06%	6.35%
5	BABA Alibaba Group Holding Limited AITECH	112.66	25.43	$280.03B	0.93%	4.16%	6.36%	5.62%	12.49%
6	TM Toyota Motor Corporation	191.45	8.46	$226.71B	3.23%	5.24%	12.40%	10.91%	16.22%
7	MCD McDonald's Corporation SPXR3K	255.81	20.80	$181.02B	2.99%	22.47%	-	0.92%	7.33%
8	TJX The TJX Companies, Inc. SPXR3K	128.92	23.87	$142.42B	1.52%	21.26%	62.17%	6.84%	8.48%
9	BKNG Booking Holdings Inc. NDXSPXR3K	180.30	20.03	$139.71B	0.87%	70.23%	-96.88%	16.93%	22.07%

Financial Statements Quarterly Results · Profit & Loss · Balance Sheet · Cash Flows · Ratios

Quarterly Results

Figures in USD.

Metric	Sep 2015	Mar 2016	Jun 2016	Sep 2016	Mar 2017	Jun 2017	Sep 2017	Mar 2018	Jun 2018	Sep 2018	Mar 2019	Jun 2019	Sep 2019	Mar 2020	Jun 2020	Sep 2020	Mar 2021	Jun 2021	Sep 2021	Mar 2022	Jun 2022	Sep 2022	Mar 2023	Jun 2023	Sep 2023	Mar 2024	Jun 2024	Sep 2024	Dec 2024	Mar 2025	Jun 2025	Sep 2025	Dec 2025	Mar 2026	Jun 2026
Revenue	-	-	-	-	30.12M	47.69M	56.01M	60.77M	75.76M	70.81M	83.65M	103.00M	117.41M	122.38M	165.10M	187.11M	186.43M	182.59M	170.78M	143.18M	144.11M	142.87M	106.73M	117.88M	140.00M	120.03M	120.27M	118.60M	-	104.17M	105.10M	118.77M	140.69M	95.73M	98.27M
Cost of Revenue	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	63.12M	67.42M	67.92M	81.71M	60.53M	-
Gross Profit	-	-	-	-	14.20M	20.81M	24.08M	25.82M	31.82M	28.12M	34.07M	42.78M	52.88M	53.18M	81.63M	88.25M	87.52M	81.69M	61.08M	51.63M	48.81M	59.00M	40.58M	35.47M	47.31M	41.72M	48.94M	35.19M	-	41.05M	37.68M	50.85M	58.98M	35.20M	44.41M
Operating Expenses	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	53.56M	47.78M	57.69M	61.16M	52.04M	-
Operating Income	-149.00K	-138.00K	-121.00K	-227.00K	-2.08M	3.28M	-5.45M	-3.59M	-4.67M	-3.45M	4.80M	-2.36M	11.01M	7.50M	31.95M	24.27M	16.91M	-2.54M	-6.58M	-18.36M	-12.09M	900.00K	-24.63M	-40.27M	-32.61M	-23.14M	-14.54M	-46.81M	-	-12.52M	-10.10M	-6.84M	-2.19M	-16.84M	-4.25M
EBITDA	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-9.31M	-5.03M	6.29M	9.58M	-17.88M	-
Interest Expense	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	4.76M	7.46M	8.20M	8.34M	8.22M	-
Pretax Income	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-19.12M	-17.32M	-11.70M	-3.17M	-30.53M	-
Tax Provision	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	41.00K	54.00K	53.00K	59.00K	47.00K	-
Net Income	-149.00K	-38.00K	-56.00K	-134.00K	-2.08M	3.27M	-5.45M	-1.55M	-1.00M	-789.00K	-130.00K	-1.34M	1.59M	16.84M	-93.28M	-87.01M	20.82M	2.58M	2.17M	-13.50M	-8.34M	1.96M	-25.93M	-40.49M	-36.00M	-50.22M	27.00K	-39.23M	-	-19.14M	-17.34M	-11.72M	-3.21M	-30.54M	-3.23M
Diluted EPS	-	-	-	-0.03	-0.24	0.43	-0.65	-0.18	-0.12	-0.09	-0.02	-0.16	0.16	0.43	-3.19	-1.97	0.17	-0.03	-0.05	-0.20	-0.10	0.02	-0.26	-0.39	-0.34	0.47	0.00	0.36	-	-0.18	-0.16	-0.11	-0.03	-0.28	-0.74
R&D Expense	-	-	-	-	277.00K	271.00K	356.00K	511.00K	555.00K	578.00K	690.00K	1.24M	1.07M	1.45M	1.58M	1.69M	1.72M	1.92M	1.78M	2.14M	1.75M	1.93M	3.37M	2.92M	2.70M	3.67M	3.99M	2.92M	-	2.45M	2.18M	2.37M	-	2.45M	2.48M

Profit & Loss (Annual)

Figures in USD.

Metric	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Revenue	-	196.86M	285.79M	428.36M	648.47M	-	573.20M	510.54M	487.88M	468.73M
Cost of Revenue	-	-	-	-	-	-	365.11M	338.72M	306.75M	280.17M
Gross Profit	-	85.02M	112.60M	188.97M	305.10M	-	208.09M	171.82M	181.13M	188.56M
Operating Expenses	-	-	-	-	-	-	88.88M	278.66M	253.34M	220.20M
Operating Income	-2.66M	-8.75M	-16.89M	16.21M	71.23M	-	119.22M	-106.83M	-72.21M	-31.64M
EBITDA	-	-	-	-	-	-	141.47M	-94.13M	-45.17M	1.53M
Interest Expense	-	-	-	-	-	-	3.54M	1.97M	17.51M	28.77M
Pretax Income	-	-	-	-	-	-	120.45M	-121.21M	-98.03M	-51.30M
Tax Provision	-	-	-	-	-	-	213.17M	8.00K	63.00K	207.00K
Net Income	-2.33M	-8.82M	-4.32M	-22.57M	-236.87M	-	-92.47M	-120.76M	-97.90M	-51.41M
Diluted EPS	-0.49	-1.05	-0.51	-2.26	-6.04	-	-1.10	-1.17	-0.91	-0.48
R&D Expense	-	1.39M	2.10M	3.86M	5.96M	6.94M	8.76M	11.90M	12.96M	9.60M

Balance Sheet (Annual)

Figures in USD.

Metric	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Total Assets	156.47M	155.82M	37.66M	71.71M	147.72M	554.73M	-	433.33M	390.62M	307.85M	296.26M
Current Assets	-	-	-	-	-	-	-	161.46M	141.81M	126.37M	136.72M
Cash & Equivalents	1.05M	4.01M	3.59M	12.23M	33.48M	122.95M	-	40.05M	26.86M	29.01M	24.34M
Inventory	-	-	-	-	-	-	-	73.20M	66.88M	56.86M	59.73M
Receivables	-	-	-	-	-	-	-	34.57M	37.80M	33.06M	41.27M
Total Liabilities	4.86M	6.53M	51.58M	73.72M	152.46M	487.19M	-	258.16M	275.02M	287.64M	325.93M
Current Liabilities	199.00K	1.88M	41.21M	48.58M	86.86M	132.21M	-	98.13M	110.98M	101.00M	101.52M
Long Term Debt	-	-	8.00M	26.65M	35.40M	43.41M	-	23.66M	26.91M	55.39M	111.31M
Total Debt	-	-	-	-	-	-	-	152.96M	152.97M	158.13M	204.29M
Total Equity	5.00M	5.00M	5.00M	-662.00K	-2.35M	67.20M	-	174.26M	115.42M	20.20M	-29.69M
Shares Outstanding	-	-	-	-	-	-	-	91.38M	105.51M	107.55M	108.25M

Cash Flows (Annual)

Figures in USD.

Metric	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Operating Cash Flow	-811.00K	5.00M	-21.66M	22.88M	81.26M	-	-28.77M	-54.66M	-17.85M	-33.83M
Investing Cash Flow	-	-8.73M	-11.65M	-10.78M	-39.14M	-	-34.50M	-16.06M	-7.53M	-8.28M
Financing Cash Flow	-	3.31M	41.95M	9.14M	47.36M	-	13.41M	55.83M	27.53M	37.44M
Capital Expenditure	-	-7.58M	-11.32M	-10.46M	-27.88M	-	-38.16M	-15.23M	-7.53M	-8.74M
Free Cash Flow	-	-2.58M	-32.98M	12.42M	53.38M	-	-66.93M	-69.90M	-25.38M	-42.57M
Net Change in Cash	-	-	-	-	-	-	-49.86M	-14.90M	2.15M	-4.67M
Share Buybacks	-	34.16M	-	97.00K	-	-	-	-	-	-
Dividends Paid	-	-	-	-	-	-	100.00K	-	-	-

Ratios (Annual)

Figures in %.

Metric	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024	Dec 2025
Gross Margin %	-	43.2%	39.4%	44.1%	47.0%	-	36.3%	33.7%	37.1%	40.2%
Operating Margin %	-	-4.4%	-5.9%	3.8%	11.0%	-	20.8%	-20.9%	-14.8%	-6.8%
Net Margin %	-	-4.5%	-1.5%	-5.3%	-36.5%	-	-16.1%	-23.7%	-20.1%	-11.0%
ROE %	-46.5%	-176.4%	652.9%	958.9%	-352.5%	-	-53.1%	-104.6%	-484.7%	173.2%
ROCE %	-1.7%	246.3%	-73.0%	26.6%	16.9%	-	35.6%	-38.2%	-34.9%	-16.2%

Shareholding Pattern

Insiders

4.93%

Institutions

57.14%

Public Float

60.10%

Top Institutional Holders

#	Holder	% Held	Shares	Value
1	Coliseum Capital Management, Llc	43.05%	1.87M	$5.98M
2	Wasatch Advisors LP	4.66%	202.86K	$647.12K
3	Vanguard Capital Management LLC	2.03%	88.42K	$282.06K
4	Blackrock Inc.	0.96%	41.82K	$133.40K
5	Dynamic Advisor Solutions LLC	0.69%	30.09K	$95.98K
6	Millennium Management Llc	0.67%	29.12K	$92.88K
7	Geode Capital Management, LLC	0.57%	24.71K	$78.84K
8	Jacobs Levy Equity Management, Inc.	0.56%	24.33K	$77.60K
9	Shay Capital LLC	0.34%	14.85K	$47.37K
10	Crumly & Associates Inc.	0.31%	13.33K	$42.52K

Analyst View

Loading analyst coverage…

Latest News

Recent headlines for PRPL

Google News Wed, 02 Sep 2026

3 Reasons to Sell PRPL and 1 Stock to Buy Instead - finance.yahoo.com

<a href="https://news.google.com/rss/articles/CBMijwFBVV95cUxQR3gwVTI4TEcwN2g3c0t4c3NXNldYYjV3NG05b25ILUNtZmJxZXZpWmZoNWozeXFwQlhJLWtiR3pNNURFa0MwYi1lSjE2Z3ZKQktrTlpvQ0ZKZWUwUDhqUnREOUxob01SQU5WNkdmRUhFejZYZkJqdVJac2dLdm40WFlkeGhVSFpvblhBdn…

Google News ue, 28 Apr 2026

Purple Innovation Reports First Quarter 2026 Results - PR Newswire

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Google News Wed, 29 Apr 2026

Why Purple (PRPL) Shares Are Sliding Today - StockStory

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Google News hu, 28 May 2026

PRPL - Finviz

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Google News ue, 31 Mar 2026

PURPLE INNOVATION ($PRPL) Releases Q4 2025 Earnings, Stock Rises - Quiver Quantitative

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Google News hu, 13 Aug 2026

Why Purple (PRPL) Stock Is Trading Lower Today - finance.yahoo.com

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PRPL — Frequently Asked Questions

What is the current share price of Purple Innovation, Inc. (PRPL)?

As of 2026-09-19 21:16 PDT, Purple Innovation, Inc. (PRPL) trades at $3.80 on NasdaqGS. Its 52-week range is $1.01 to $28.25.

What is the market capitalisation of PRPL?

Purple Innovation, Inc. (PRPL) has a market capitalisation of $16.54M on NasdaqGS.

What is the P/E ratio of PRPL?

PRPL trades at a trailing price-to-earnings (P/E) ratio of -0.34. The industry average P/E is 18.98. Its price-to-book (P/B) ratio is -0.22.

Is PRPL a good stock to buy?

This page provides a data-driven analysis of Purple Innovation, Inc. (PRPL), including valuation ratios, profitability, growth trends, auto-generated pros and cons, peer comparison and AI exposure. Review these fundamentals alongside your own research and risk tolerance. This is informational content, not investment advice.

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Purple Innovation, Inc. PRPL

Company Overview

Why Investors Should Care

Recent Developments

Growth & Price Performance

Compounded Sales Growth

Stock Price Performance

Price Chart

Technical Trend

Fundamental Growth Charts

PROS

CONS

Valuation

Growth (CAGR)

Profitability & Returns

Balance Sheet & Liquidity

Ownership

Financial Snapshot

Peer comparison

Quarterly Results

Profit & Loss (Annual)

Balance Sheet (Annual)

Cash Flows (Annual)

Ratios (Annual)

Shareholding Pattern

Top Institutional Holders

Analyst View

Latest News

3 Reasons to Sell PRPL and 1 Stock to Buy Instead - finance.yahoo.com

Purple Innovation Reports First Quarter 2026 Results - PR Newswire

Why Purple (PRPL) Shares Are Sliding Today - StockStory

PRPL - Finviz

PURPLE INNOVATION ($PRPL) Releases Q4 2025 Earnings, Stock Rises - Quiver Quantitative

Why Purple (PRPL) Stock Is Trading Lower Today - finance.yahoo.com

PRPL — Frequently Asked Questions

What is the current share price of Purple Innovation, Inc. (PRPL)?

What is the market capitalisation of PRPL?

What is the P/E ratio of PRPL?

Is PRPL a good stock to buy?

Explore More