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Traeger, Inc. COOK R2K

Consumer Cyclical · Furnishings, Fixtures & Appliances · United States
https://www.traeger.com
Company Profile ↓
$66.79
-33.87% 1Y
Mkt Cap$185.80M
P/E-1.59
P/B1.10
52W High$101.00
52W Low$24.42
Book Value$63.67
EPS (TTM)$-42.12

Company Overview

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills and flatrock flat top grills for retailers, distributors, and direct to consumers in the United States and internationally. The company's wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. It also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, the company provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.

Why Investors Should Care

Positive Free Cash Flow

Generates positive free cash flow, funding growth and shareholder returns internally.

Recent Developments

  • Dec 2025 Revenue of $559.52M (-7.4% YoY); net profit $-115.18M.
  • Trailing 12 Months Year-on-year growth — revenue -34.4%.
  • 5-Year Trend Long-term compounding — revenue CAGR 7.5%.

Growth & Price Performance

Compounded Sales Growth

5 Years:7.46%
1 Year:-34.40%

Stock Price Performance

1 Year:-33.87%
6 Months:+37.71%
3 Months:+104.69%
1 Month:+4.29%

Highlights auto-generated from reported financials and price data; not investment advice. Verify with official filings before acting.

Technical Snapshot Bullish
52-Week Range 55% of range
$24.42 $101.00
Trend Signals
  • Price vs 50-DMAAbove
  • Price vs 200-DMAAbove
  • RSI (14)47.21 · Neutral
Price Performance
1M+4.29%
3M+104.69%
6M+37.71%
1Y-33.87%

Auto-generated from price history and fundamentals; not investment advice.

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Price Chart

Robinhood TradingView

Fundamental Growth Charts

Interactive charts for Revenue, Net Income, EBITDA, Free Cash Flow, EPS, ROE, ROCE, Gross/Net/Operating Margin and more — switch metric and period using the dropdowns above. CAGR is computed across the displayed window (quarterly CAGR is annualised). Visual growth charts make it easy to spot multi-year compounding trends at a glance — far faster than reading raw numbers in a table.

PROS

  • Generates positive free cash flow.
  • In a confirmed uptrend (50-DMA above 200-DMA).

CONS

  • Trading 33.9% below its 52-week high.

* The pros and cons are auto-generated from financial metrics.

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Valuation

Stock P/E
-1.59
Industry PE
22.82
Forward P/E
100.98
PEG Ratio
-
Book Value
$63.67
Price to Book
1.10
P/S
0.38
EV/EBITDA
10.91
Dividend Yield
0.00%

Growth (CAGR)

Revenue 5Y
7.46%
Profit 5Y
-
Revenue (YoY)
-34.40%
Earnings (YoY)
-

Profitability & Returns

ROCE
-16.40%
ROE
-49.07%
ROA
0.06%
Profit Margin
-21.84%
Op Margin
2.28%
Gross Margin
40.37%
EPS (Latest Qtr)
$1.08
EPS (TTM)
$-42.12

Balance Sheet & Liquidity

Debt/Equity
2.43
Quick Ratio
1.56
Current Ratio
3.40
Debt
$424.93M
Total Assets
$661.65M
Current Assets
-
Working Capital
-

Ownership

Promoter Holding
19.48%
Chg in Prom Hold
0.20%
FII / Inst Holding
68.82%
Chg in FII Hold
-0.03%

Financial Snapshot

Enterprise Value
$185.80M
Total Revenue (TTM)
$510.30M
EBITDA
$53.74M
Free Cash Flow
$67.19M
Operating Cash Flow
$59.25M
Shares Outstanding
2.78M
Gross Margin
40.37%
Payout Ratio
0.00%

Peer comparison

Peer companies in the same sector (Consumer Cyclical).

#NameCMP $P/E Mkt CapDiv Yld % ROCE %ROE % Rev CAGR 5Y %Profit CAGR 5Y %
1 COOK Traeger, Inc. R2K 66.79 -1.59 $185.80M 0.00% -16.40% -49.07% 7.46% -
2 AMZN Amazon.com, Inc. NDXSPXAI 247.49 32.82 $2.66T 0.00% 16.60% 24.29% 11.73% 984.47%
3 TSLA Tesla, Inc. NDXSPXAI 396.18 360.16 $1.49T 0.00% 4.10% 4.90% 52.40% 39.39%
4 HD The Home Depot, Inc. SPX 337.74 23.97 $336.77B 2.84% 28.75% 128.38% 1.52% -6.11%
5 BABA Alibaba Group Holding Limited AI 112.32 17.28 $269.47B 0.93% 4.16% 9.22% 5.62% 12.49%
6 MCD McDonald's Corporation SPX 268.94 22.17 $191.08B 2.61% 22.47% - 0.92% 7.33%
7 TJX The TJX Companies, Inc. SPX 150.34 29.25 $166.08B 1.14% 21.26% 61.25% 6.84% 8.48%
8 BKNG Booking Holdings Inc. NDXSPX 174.85 23.04 $135.49B 0.97% 70.23% -96.88% 16.93% 22.07%
9 SBUX Starbucks Corporation NDXSPX 106.17 81.05 $121.00B 2.41% 13.46% -22.93% 7.93% 5.80%
Financial Statements Quarterly Results · Profit & Loss · Balance Sheet · Cash Flows · Ratios

Quarterly Results

Figures in USD.

Metric Jun 2020Sep 2020Mar 2021Jun 2021Sep 2021Dec 2021Mar 2022Jun 2022Sep 2022Dec 2022Mar 2023Jun 2023Sep 2023Mar 2024Jun 2024Sep 2024Mar 2025Jun 2025Sep 2025Mar 2026
Revenue 153.19M145.07M235.57M213.02M162.02M-223.71M200.27M93.79M-153.16M171.51M117.73M144.91M168.47M122.05M143.28M145.48M125.40M94.07M
Gross Profit 66.69M65.78M99.92M83.06M53.07M64.71M82.64M73.44M25.08M-55.42M63.33M44.67M62.56M72.33M51.69M59.46M57.00M48.55M43.02M
Operating Income 28.27M13.68M47.22M2.69M-83.06M-27.99M-3.52M-120.67M-200.49M--3.26M-27.61M-12.88M-73.00K4.79M-7.43M3.41M-6.09M-83.36M-1.02M
Net Income 18.85M8.12M38.22M-5.15M-90.44M-34.40M-8.96M-133.13M-211.14M--10.93M-30.17M-19.26M-4.68M-2.58M-19.79M-778.00K-7.38M-89.82M2.93M
Diluted EPS 0.170.070.35-0.05-0.79-0.29-0.08-1.13-1.76-0.08-0.09-0.25-0.16-0.04-0.02-0.15-0.30-0.06-0.671.08

Profit & Loss (Annual)

Figures in USD.

Metric Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Revenue 363.32M545.77M785.54M655.90M605.88M604.07M559.52M
Gross Profit 155.78M234.81M300.76M228.77M223.56M255.47M219.35M
Operating Income 10.46M58.35M-61.15M-345.94M-55.45M-2.94M-97.73M
Net Income -29.59M31.05M-91.77M-382.14M-84.40M-34.01M-115.18M
Diluted EPS -0.270.29-0.82-3.19-0.68-0.27-0.87
R&D Expense -6.80M18.80M10.80M11.50M15.20M12.40M

Balance Sheet (Annual)

Figures in USD.

Metric Dec 2020Mar 2021Jun 2021Sep 2021Dec 2021Mar 2022Jun 2022Sep 2022Dec 2022Dec 2023Dec 2024Dec 2025
Total Assets 989.03M1.09B1.12B1.15B1.18B1.26B1.11B920.82M946.72M860.76M830.68M675.98M
Total Equity 474.49M513.67M510.06M621.38M606.02M619.13M503.65M357.98M334.87M291.35M276.43M170.85M
Cash & Equivalents 11.56M---16.74M---39.05M29.92M14.98M19.62M
Long Term Debt 433.61M---379.39M---468.11M397.30M398.44M399.59M
Total Liabilities 514.54M579.75M607.60M525.56M571.50M645.39M602.05M562.84M611.85M569.41M554.25M505.13M
Current Liabilities 80.07M---166.22M---112.91M133.97M122.24M80.08M

Cash Flows (Annual)

Figures in USD.

Metric Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Operating Cash Flow 18.49M46.60M-28.43M5.09M64.04M23.89M20.52M
Investing Cash Flow -9.00M-27.34M-79.90M-18.90M-17.38M-12.33M-7.33M
Financing Cash Flow -9.26M-14.78M113.51M48.62M-68.30M-26.50M-8.54M
Capital Expenditure -7.50M-14.13M-22.48M-18.40M-19.95M-12.00M-6.93M
Free Cash Flow 10.98M32.47M-50.91M-13.30M44.10M11.89M13.59M

Ratios (Annual)

Figures in %.

Metric Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Gross Margin % 42.9%43.0%38.3%34.9%36.9%42.3%39.2%
Operating Margin % 2.9%10.7%-7.8%-52.7%-9.2%-0.5%-17.5%
Net Margin % -8.1%5.7%-11.7%-58.3%-13.9%-5.6%-20.6%
ROE % -6.5%-15.1%-114.1%-29.0%-12.3%-67.4%
ROCE % -6.4%-6.0%-41.5%-7.6%-0.4%-16.4%

Shareholding Pattern

Insiders
19.48%
Institutions
68.82%
Public Float
85.47%

Top Institutional Holders

#Holder% HeldSharesValue
1 Ontario Teachers Pension Plan Board 17.75% 493.86K $35.04M
2 Nantahala Capital Management, LLC 3.68% 102.41K $7.27M
3 Blackrock Inc. 1.85% 51.53K $3.66M
4 Vanguard Capital Management LLC 1.77% 49.22K $3.49M
5 Artisan Partners Limited Partnership 1.44% 40.00K $2.84M
6 Glendon Capital Management, LP 1.36% 37.96K $2.69M
7 Geode Capital Management, LLC 0.81% 22.51K $1.60M
8 Morgan Stanley 0.71% 19.87K $1.41M
9 State Street Corporation 0.57% 15.77K $1.12M
10 Vanguard Portfolio Management LLC 0.32% 8.79K $623.41K

Analyst View

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Latest News

Recent headlines for COOK

Google News hu, 09 Jul 2026

Is Traeger (COOK) Stock Outpacing Its Consumer Discretionary Peers This Year? - Yahoo Finance

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Google News ue, 14 Jul 2026

Apple At 50: Steve Jobs Built The Dream, Tim Cook Took It Higher — But Which CEO Delivered Better Stock Returns? - Stocktwits

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Google News hu, 09 Jul 2026

Broadcom Stock Investors Just Got Incredible News from Apple CEO Tim Cook - The Motley Fool

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Google News Fri, 10 Jul 2026

Traeger (NYSE:COOK) Stock Rating Upgraded by Zacks Research - MarketBeat

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Google News Sat, 27 Jun 2026

Traeger (COOK) Stock Sees Fair Value Lift As Analysts Raise Targets - Yahoo Finance

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Google News Sat, 11 Jul 2026

Retail investors talk it out, cook at home as market madness takes a toll - Korea JoongAng Daily

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COOK — Frequently Asked Questions

What is the current share price of Traeger, Inc. (COOK)?

As of 2026-07-14 21:23 PDT, Traeger, Inc. (COOK) trades at $66.79 on NYSE. Its 52-week range is $24.42 to $101.00.

What is the market capitalisation of COOK?

Traeger, Inc. (COOK) has a market capitalisation of $185.80M on NYSE.

What is the P/E ratio of COOK?

COOK trades at a trailing price-to-earnings (P/E) ratio of -1.59. The industry average P/E is 22.82. Its price-to-book (P/B) ratio is 1.10.

What is the return on equity (ROE) of COOK?

COOK has a return on equity (ROE) of -49.07%. Its return on capital employed (ROCE) is -16.40%.

Is COOK a good stock to buy?

This page provides a data-driven analysis of Traeger, Inc. (COOK), including valuation ratios, profitability, growth trends, auto-generated pros and cons, peer comparison and AI exposure. Review these fundamentals alongside your own research and risk tolerance. This is informational content, not investment advice.

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