Harley-Davidson, Inc. HOG R3K
Company Overview
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Why Investors Should Care
Trades at a P/E of 15.1, below the sector median of 19.0.
Offers a dividend yield of 2.83%.
Generates positive free cash flow, funding growth and shareholder returns internally.
Recent Developments
- Dec 2025 Revenue of $3.60B (-13.1% YoY); net profit $338.74M.
- Trailing 12 Months Year-on-year growth — revenue -5.9%, earnings -15.0%.
- 5-Year Trend Long-term compounding — revenue CAGR -2.9%, profit CAGR -5.5%.
Growth & Price Performance
Compounded Sales Growth
| 5 Years: | -2.92% |
| 1 Year: | -5.90% |
Compounded Profit Growth
| 5 Years: | -5.48% |
| 1 Year: | -15.00% |
Stock Price Performance
| 1 Year: | +2.28% |
| 6 Months: | +45.93% |
| 3 Months: | +9.11% |
| 1 Month: | +4.50% |
Highlights auto-generated from reported financials and price data; not investment advice. Verify with official filings before acting.
- Price vs 50-DMAAbove
- Price vs 200-DMAAbove
- RSI (14)49.88 · Neutral
P/E of 15.10 is below the sector median of 18.98 — relatively cheaper than peers.
Auto-generated from price history and fundamentals; not investment advice.
Price Chart
Technical Trend
Computed from daily close history using EMA cross, slope, and RSI signals.
Note: intraday data is not stored locally. “Hourly” uses the most recent 10 daily candles as a short-term proxy.
Fundamental Growth Charts
No fundamental data available for this stock.
Interactive charts for Revenue, Net Income, EBITDA, Free Cash Flow, EPS, ROE, ROCE, Gross/Net/Operating Margin and more — switch metric and period using the dropdowns above. CAGR is computed across the displayed window (quarterly CAGR is annualised). Visual growth charts make it easy to spot multi-year compounding trends at a glance — far faster than reading raw numbers in a table.
PROS
- Attractive dividend yield of 2.83%.
- Generates positive free cash flow.
- In a confirmed uptrend (50-DMA above 200-DMA).
CONS
- Revenue declined at -2.9% CAGR over 5 years.
- Earnings shrank at -5.5% CAGR over 5 years.
* The pros and cons are auto-generated from financial metrics.
Valuation
Growth (CAGR)
Profitability & Returns
Balance Sheet & Liquidity
Ownership
Financial Snapshot
Peer comparison
Peer companies in the same sector (Consumer Cyclical).
| # | Name | CMP $ | P/E | Mkt Cap | Div Yld % | ROCE % | ROE % | Rev CAGR 5Y % | Profit CAGR 5Y % |
|---|---|---|---|---|---|---|---|---|---|
| 1 | HOG Harley-Davidson, Inc. R3K | 27.18 | 15.10 | $2.83B | 2.83% | 7.18% | 6.09% | -2.92% | -5.48% |
| 2 | AMZN Amazon.com, Inc. NDXSPXR3KAITECH | 256.97 | 20.66 | $2.77T | 0.00% | 13.33% | 30.56% | 24.04% | 32.72% |
| 3 | TSLA Tesla, Inc. NDXSPXR3KAI | 368.16 | 347.32 | $1.45T | 0.00% | 4.10% | 4.67% | 52.40% | 39.39% |
| 4 | HD The Home Depot, Inc. SPXR3K | 313.70 | 21.97 | $312.98B | 3.08% | 28.75% | 104.30% | 4.06% | 6.35% |
| 5 | BABA Alibaba Group Holding Limited AITECH | 112.66 | 25.43 | $280.03B | 0.93% | 4.16% | 6.36% | 5.62% | 12.49% |
| 6 | TM Toyota Motor Corporation | 191.45 | 8.46 | $226.71B | 3.23% | 5.24% | 12.40% | 10.91% | 16.22% |
| 7 | MCD McDonald's Corporation SPXR3K | 255.81 | 20.80 | $181.02B | 2.99% | 22.47% | - | 0.92% | 7.33% |
| 8 | TJX The TJX Companies, Inc. SPXR3K | 128.92 | 23.87 | $142.42B | 1.52% | 21.26% | 62.17% | 6.84% | 8.48% |
| 9 | BKNG Booking Holdings Inc. NDXSPXR3K | 180.30 | 20.03 | $139.71B | 0.87% | 70.23% | -96.88% | 16.93% | 22.07% |
Financial Statements Quarterly Results · Profit & Loss · Balance Sheet · Cash Flows · Ratios
Quarterly Results
Figures in USD.
| Metric | Sep 2014 | Dec 2014 | Mar 2015 | Jun 2015 | Sep 2015 | Dec 2015 | Mar 2016 | Jun 2016 | Sep 2016 | Mar 2017 | Jun 2017 | Sep 2017 | Apr 2018 | Jul 2018 | Sep 2018 | Dec 2018 | Mar 2019 | Jun 2019 | Sep 2019 | Dec 2019 | Mar 2020 | Jun 2020 | Sep 2020 | Mar 2021 | Jun 2021 | Sep 2021 | Mar 2022 | Jun 2022 | Sep 2022 | Mar 2023 | Jun 2023 | Sep 2023 | Mar 2024 | Jun 2024 | Sep 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | - | - | - | - | - | - | - | - | - | - | - | - | 1.54B | - | - | - | 1.38B | - | - | - | - | - | - | - | 1.33B | 1.16B | 1.30B | 1.27B | 1.44B | 1.57B | 1.21B | 1.31B | 1.48B | 1.36B | 881.21M | 1.08B | 1.05B | 1.08B | 1.06B | 1.11B |
| Operating Income | 224.07M | - | 410.12M | 462.52M | 215.84M | - | 388.83M | 412.32M | 178.38M | 289.18M | 399.29M | 94.41M | 236.42M | 323.95M | 149.42M | - | 167.11M | 256.26M | 119.84M | - | 107.51M | -116.10M | 137.88M | 346.17M | 280.36M | 204.21M | 289.23M | 277.62M | 338.72M | 369.61M | 221.34M | 209.28M | 263.08M | 241.10M | 105.80M | 160.50M | 112.44M | 474.76M | 23.49M | 76.01M |
| Net Income | 150.10M | 74.50M | 269.85M | 299.81M | 140.35M | 42.20M | 250.49M | 280.43M | 114.06M | 186.37M | 258.87M | 68.21M | 174.76M | 242.34M | 113.86M | - | 127.94M | 195.63M | 86.56M | - | 69.69M | -92.22M | 120.22M | 259.14M | 206.34M | 162.97M | 222.50M | 215.85M | 261.19M | 304.09M | 178.04M | 198.65M | 234.94M | 218.27M | 119.04M | 133.10M | 107.57M | 377.37M | 24.77M | 79.81M |
| Diluted EPS | 0.69 | 0.35 | 1.27 | 1.44 | 0.69 | 0.22 | 1.36 | 1.55 | 0.64 | 1.05 | 1.48 | 0.40 | 1.03 | 1.45 | 0.68 | 0.00 | 0.80 | 1.23 | 0.55 | 0.09 | 0.45 | -0.60 | 0.78 | 1.68 | 1.33 | 1.05 | 1.45 | 1.46 | 1.78 | 2.04 | 1.22 | 1.38 | 1.72 | 1.63 | 0.91 | 1.07 | 0.88 | 3.10 | 0.22 | 0.75 |
Profit & Loss (Annual)
Figures in USD.
| Metric | Dec 2007 | Dec 2008 | Dec 2009 | Dec 2010 | Dec 2011 | Dec 2012 | Dec 2013 | Dec 2014 | Dec 2015 | Dec 2016 | Dec 2017 | Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | 6.14B | 5.96B | 4.78B | 4.86B | 5.31B | 5.58B | 5.90B | 6.23B | 6.00B | 6.00B | 5.65B | 5.72B | 5.36B | 3.26B | 4.54B | 4.93B | 4.88B | 4.15B | 3.60B |
| Operating Income | 1.43B | 1.06B | 196.09M | 560.63M | 829.97M | 1.00B | 1.15B | 1.28B | 1.16B | 1.05B | 882.08M | 713.52M | 555.61M | 9.68M | 823.44M | 909.28M | 779.08M | 416.63M | 386.63M |
| Net Income | 933.84M | 654.72M | -55.12M | 146.54M | 599.11M | 623.92M | 733.99M | 844.61M | 752.21M | 692.16M | 521.76M | 531.45M | 423.63M | 1.30M | 650.02M | 741.41M | 706.59M | 455.36M | 338.74M |
| Diluted EPS | 3.74 | 2.79 | -0.24 | 0.62 | 2.55 | 2.72 | 3.28 | 3.88 | 3.69 | 3.83 | 3.02 | 3.19 | 2.68 | 0.01 | 4.19 | 4.96 | 4.87 | 3.44 | 2.78 |
| R&D Expense | - | 163.50M | 143.10M | 136.20M | 145.40M | 137.30M | 152.20M | 138.30M | 161.20M | 172.30M | 175.20M | 191.60M | 216.50M | 202.40M | 175.10M | 158.60M | 159.30M | - | - |
Balance Sheet (Annual)
Figures in USD.
| Metric | Dec 2006 | Dec 2007 | Dec 2008 | Dec 2009 | Dec 2010 | Dec 2011 | Dec 2012 | Dec 2013 | Jun 2014 | Dec 2014 | Dec 2015 | Dec 2016 | Dec 2017 | Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total Assets | - | - | 7.83B | 9.16B | 9.43B | 9.67B | 9.17B | 9.41B | - | 9.52B | 9.97B | 9.89B | 9.97B | 10.67B | 10.53B | 12.01B | 11.05B | 11.49B | 12.14B | 11.88B | 8.04B |
| Total Equity | 2.76B | 2.38B | 2.12B | 2.11B | 2.21B | 2.42B | 2.56B | 3.01B | - | 2.91B | 1.84B | 1.92B | 1.84B | 1.77B | 1.80B | 1.72B | 2.55B | 2.90B | 3.25B | 3.17B | 3.14B |
| Cash & Equivalents | 238.40M | 402.85M | 568.89M | 1.63B | 1.02B | 1.53B | 1.07B | 1.07B | 1.07B | 906.68M | 722.21M | 759.98M | 687.52M | 1.20B | 833.87M | 3.26B | 1.87B | 1.43B | 1.53B | 1.59B | 3.09B |
| Long Term Debt | - | - | 2.18B | 4.11B | 2.52B | 3.84B | 4.37B | 3.42B | - | 3.76B | 4.83B | 4.67B | 4.59B | 4.89B | 5.12B | 5.93B | 4.60B | 4.46B | 4.99B | 4.47B | 1.65B |
| Current Liabilities | - | - | 2.62B | 2.27B | 2.01B | 2.70B | 1.50B | 2.51B | - | 2.39B | 2.75B | 2.86B | 3.16B | 3.60B | 3.20B | 3.98B | 3.34B | 3.53B | 3.38B | 3.56B | 2.66B |
Cash Flows (Annual)
Figures in USD.
| Metric | Dec 2007 | Dec 2008 | Dec 2009 | Dec 2010 | Dec 2011 | Dec 2012 | Dec 2013 | Dec 2014 | Dec 2015 | Dec 2016 | Dec 2017 | Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Cash Flow | - | - | - | - | - | - | - | 1.15B | 1.10B | 1.17B | 1.01B | 1.21B | 868.27M | 1.18B | 975.70M | 548.46M | 754.89M | 1.06B | 568.92M |
| Investing Cash Flow | - | - | - | - | - | - | - | -744.65M | -915.85M | -392.73M | -562.47M | -662.27M | -508.13M | -66.78M | -459.45M | -773.01M | -512.30M | -383.33M | 3.78B |
| Financing Cash Flow | - | - | - | - | - | - | - | -536.10M | -354.06M | -777.88M | -550.26M | -14.76M | -712.22M | 1.37B | -1.88B | -201.97M | -174.65M | -572.32M | -3.01B |
| Capital Expenditure | -242.11M | -228.96M | -116.75M | -170.84M | -189.03M | -189.00M | -208.32M | -232.32M | -259.97M | -256.26M | -206.29M | -213.52M | -181.44M | -131.05M | -120.18M | -151.67M | -207.40M | -196.56M | -153.68M |
| Free Cash Flow | - | - | - | - | - | - | - | 914.36M | 840.14M | 918.08M | 798.77M | 992.40M | 686.83M | 1.05B | 855.52M | 396.79M | 547.48M | 867.27M | 415.24M |
| Share Buybacks | 1.15B | 250.41M | 1.92M | 1.71M | 224.55M | 311.63M | 479.23M | 615.60M | 1.54B | 465.34M | 465.26M | 390.61M | 296.52M | 8.01M | 11.62M | 338.63M | 363.99M | 459.83M | 353.27M |
| Dividends Paid | 260.81M | 302.31M | 93.81M | 94.14M | 111.01M | 141.68M | 187.69M | 238.30M | 249.26M | 252.32M | 251.86M | 245.81M | 237.22M | 68.09M | 92.43M | 93.18M | 96.31M | 91.22M | 86.39M |
Ratios (Annual)
Figures in %.
| Metric | Dec 2007 | Dec 2008 | Dec 2009 | Dec 2010 | Dec 2011 | Dec 2012 | Dec 2013 | Dec 2014 | Dec 2015 | Dec 2016 | Dec 2017 | Dec 2018 | Dec 2019 | Dec 2020 | Dec 2021 | Dec 2022 | Dec 2023 | Dec 2024 | Dec 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin % | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Operating Margin % | 23.2% | 17.8% | 4.1% | 11.5% | 15.6% | 17.9% | 19.6% | 20.6% | 19.3% | 17.4% | 15.6% | 12.5% | 10.4% | 0.3% | 18.1% | 18.4% | 16.0% | 10.0% | 10.7% |
| Net Margin % | 15.2% | 11.0% | -1.2% | 3.0% | 11.3% | 11.2% | 12.4% | 13.6% | 12.5% | 11.5% | 9.2% | 9.3% | 7.9% | 0.0% | 14.3% | 15.0% | 14.5% | 11.0% | 9.4% |
| ROE % | 39.3% | 30.9% | -2.6% | 6.6% | 24.8% | 24.4% | 24.4% | 29.0% | 40.9% | 36.0% | 28.3% | 30.0% | 23.5% | 0.1% | 25.5% | 25.5% | 21.7% | 14.4% | 10.8% |
| ROCE % | - | 20.3% | 2.8% | 7.6% | 11.9% | 13.0% | 16.7% | 18.0% | 16.0% | 14.9% | 12.9% | 10.1% | 7.6% | 0.1% | 10.7% | 11.4% | 8.9% | 5.0% | 7.2% |
Shareholding Pattern
Top Institutional Holders
| # | Holder | % Held | Shares | Value |
|---|---|---|---|---|
| 1 | Blackrock Inc. | 9.80% | 10.20M | $264.38M |
| 2 | Donald Smith & Co., Inc. | 8.92% | 9.28M | $240.61M |
| 3 | Dimensional Fund Advisors LP | 5.73% | 5.97M | $154.76M |
| 4 | Vanguard Portfolio Management LLC | 5.40% | 5.63M | $145.86M |
| 5 | American Century Companies Inc | 5.14% | 5.35M | $138.76M |
| 6 | LSV Asset Management | 4.88% | 5.08M | $131.75M |
| 7 | Vanguard Capital Management LLC | 4.56% | 4.75M | $123.09M |
| 8 | Fifthdelta Ltd | 4.20% | 4.37M | $113.37M |
| 9 | State Street Corporation | 4.07% | 4.24M | $109.84M |
| 10 | Geode Capital Management, LLC | 2.88% | 3.00M | $77.68M |
Analyst View
Analyst aggregate. Targets and ratings update periodically; not investment advice.
Latest News
Recent headlines for HOG
Harley Davidson (HOG) Stock Looks Cheap On Earnings While Broader Checks Look Pricey - finance.yahoo.com
<a href="https://news.google.com/rss/articles/CBMinAFBVV95cUxQVEJHTU40dU9YdV9YbU51LXBnYk51UkFUMkhuR2dLX2x1dXJvT0ZVMi14dFBWVlFkc1VFZ04wRWFDSWt2X3pqZHJ4OU9jaTFIclEwZkNqaHNNTGZPZi1ReURjUXFRX0pqUE5qZFZVX2QtTm96ZVF1QXIzd2NoUmE1RG9MQkVHbVAxdmo4Zj…
Harley-Davidson sets a Sept. 29 payout for shareholders - Stock Titan
<a href="https://news.google.com/rss/articles/CBMiigFBVV95cUxOUmFxVDNoV1BsMnE4RVUyemNBUWlha3VlSzRzTXctcUxOcTNpQTdiWk12dVNSOU1HUDNaQkQ4aUl6UnRRZ0h1bkJrYVJ5R25BcldrUXFyUkVYWGotRzBHbFVsUmRNYlNxci1sZzZqVzRscm1rRUxUc3JoX0xpQkF6SW9RaklhSUNKLVE?oc…
Jupiter Topco LLC Takes Position in Harley-Davidson, Inc. $HOG - marketbeat.com
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HOG - Harley-Davidson Inc Stock Price and Quote - Finviz
<a href="https://news.google.com/rss/articles/CBMiREFVX3lxTFB3MU5IR3JDczhWMU1jbFZJZ0FWUHc3Wi1TeEdhTVlFVGUycmtUbVlLd2FIVVVSTEc2M2hRXzFJQ3Fuc01k?oc=5" target="_blank">HOG - Harley-Davidson Inc Stock Price and Quote</a> <font color=…
Harley-Davidson (HOG) Stock Trades Up, Here Is Why - finance.yahoo.com
<a href="https://news.google.com/rss/articles/CBMingFBVV95cUxNamVueFMtV251MjJqdDVhdU5KTXA1bVBTZU9wbU90U0hkb3BZUTA3RkY2SERYZjJZUjZkVk5iLWtSa0RqS0FmUXRwMkZsU1dDRmVveS1sdi1ZN0RyMUpIb19JN3V4VFczX3dvcFg3RUZpM2lwZDZlWEJkTWZrSUhMYjR6b21YdHJQTm9BbG…
Harley-Davidson chief legal officer sells $40,664 in HOG stock - Investing.com
<a href="https://news.google.com/rss/articles/CBMiwgFBVV95cUxOSGxqVjN1ejI1aG00S2N6blRmMldOcnBoUWpDNjFnRGVuVGJsMGdXVlZpLU5VR1MtSEk0ajI2eEkydDJRbXdvZ21LVEttdUFHeWQtekx3amtEeXdLT0hNeUIxdVVPSmQ2VGpOck5LUEZKal9ydlZtNlJkcXpXX2xGaDd6WEF4WUw0amVHSl…
HOG — Frequently Asked Questions
What is the current share price of Harley-Davidson, Inc. (HOG)?
As of 2026-09-19 21:16 PDT, Harley-Davidson, Inc. (HOG) trades at $27.18 on NYSE. Its 52-week range is $17.06 to $30.05.
What is the market capitalisation of HOG?
Harley-Davidson, Inc. (HOG) has a market capitalisation of $2.83B on NYSE.
What is the P/E ratio of HOG?
HOG trades at a trailing price-to-earnings (P/E) ratio of 15.10. The industry average P/E is 18.98. Its price-to-book (P/B) ratio is 0.87.
Does HOG pay a dividend?
Harley-Davidson, Inc. (HOG) currently offers a dividend yield of 2.83%.
What is the return on equity (ROE) of HOG?
HOG has a return on equity (ROE) of 6.09%. Its return on capital employed (ROCE) is 7.18%.
Is HOG a good stock to buy?
This page provides a data-driven analysis of Harley-Davidson, Inc. (HOG), including valuation ratios, profitability, growth trends, auto-generated pros and cons, peer comparison and AI exposure. Review these fundamentals alongside your own research and risk tolerance. This is informational content, not investment advice.