1. What is a stock?
A share of stock is a fractional ownership claim on a public company. Buy one share of Apple (AAPL) and you own about 1 / 15,300,000,000 of Apple β its factories, patents, brand, $160B cash pile and every future dollar of profit. Companies issue stock to raise permanent capital that never has to be paid back; investors buy stock for two reasons: price appreciation (the business grows) and dividends (a slice of profits paid in cash).
"In the short run the market is a voting machine, but in the long run it is a weighing machine." β Benjamin Graham
Common stock vs preferred stock
- Common β what you normally buy. Voting rights, last in line if the company is liquidated, unlimited upside.
- Preferred β fixed dividend, paid before common, usually no vote, behaves like a bond.
2. NYSE vs Nasdaq vs OTC
| Venue | Founded | Model | Famous listings |
|---|---|---|---|
| NYSE | 1792 | Hybrid auction + Designated Market Maker on the floor | BRK.B, JPM, WMT, XOM |
| Nasdaq | 1971 | Pure electronic, multiple market makers | AAPL, MSFT, NVDA, GOOGL |
| NYSE American / Arca | β | Smaller caps & ETFs | Most ETFs trade on Arca |
| OTC Markets | β | Off-exchange, dealer network | Foreign ADRs, micro-caps |
Both NYSE and Nasdaq close at 4:00pm ET. Trades route automatically to whichever venue offers the best price under Reg NMS.
3. The big U.S. indexes
10-year stylized total return of the four headline U.S. indexes.
- S&P 500 (SPX) β 500 largest U.S. companies, market-cap weighted. The default benchmark professional money is measured against.
- Dow Jones Industrial Average (DJIA) β 30 blue chips, price-weighted (a quirky 1896 design). UnitedHealth swings the Dow far more than Apple does.
- Nasdaq-100 (NDX) β 100 largest non-financial Nasdaq stocks. Tech-heavy, growth-tilted.
- Russell 2000 (RUT) β 2,000 small caps. The "real economy" gauge.
4. Who is on the other side of your trade?
When you click Buy in your broker app, your order joins a stream of about 11 billion shares per day across U.S. equities. The cast:
- Retail investors β you. ~25% of U.S. volume since 2020.
- Mutual funds & pensions β Vanguard, Fidelity, CalPERS. Slow, large, benchmark-driven.
- Hedge funds β Citadel, Millennium, Renaissance. Long/short, levered, sophisticated.
- Market makers β Citadel Securities, Virtu, Jane Street. Always quote both sides, earn the spread.
- HFT firms β Jump, Tower, Hudson River. Microsecond arbitrage.
- Corporate buybacks β companies are the largest single buyer cohort most years.
5. Brokers, SIPC and account types
A broker is your gateway. The biggest U.S. retail brokers:
| Broker | Strength | Commission |
|---|---|---|
| Fidelity | Research, IRAs, customer service | $0 stocks/ETFs |
| Charles Schwab | Banking + brokerage, thinkorswim | $0 |
| Interactive Brokers | Pro tools, global markets, lowest margin rates | $0 (Lite) / $0.005/sh (Pro) |
| Robinhood | Mobile UX, fractional shares | $0 |
| Vanguard | Index funds, retirement | $0 |
SIPC insurance
The Securities Investor Protection Corporation insures up to $500,000 per account ($250k cash) if your broker fails. SIPC does not cover market losses β only broker insolvency. Most large brokers carry additional Lloyd's of London "excess SIPC" coverage up to $50β150M.
Account types
- Taxable brokerage β flexible, fully taxable.
- Traditional IRA / 401(k) β pre-tax in, taxed on withdrawal.
- Roth IRA / Roth 401(k) β after-tax in, withdrawals tax-free.
- HSA β triple tax-advantaged when paired with a high-deductible health plan.
- 529 β college savings, tax-free for qualified education.
6. Market hours and circuit breakers
| Session | Time (ET) | Notes |
|---|---|---|
| Pre-market | 4:00 β 9:30 am | Thin liquidity, wide spreads |
| Regular | 9:30 am β 4:00 pm | ~95% of daily volume |
| After-hours | 4:00 β 8:00 pm | Earnings releases land here |
The exchange closes for ~9 federal holidays plus early closes the day after Thanksgiving and Christmas Eve. Index-wide Limit UpβLimit Down circuit breakers halt all trading at 7%, 13% and 20% S&P drops in a single day.
7. Order types you actually need
- Market β execute now at best price. Use only on large-cap, liquid names during regular hours.
- Limit β buy at or below X / sell at or above X. Default for everything you care about.
- Stop β becomes a market order if price crosses your stop. Risk-control tool.
- Stop-limit β becomes a limit order. Won't sell below your floor (so it may not fill at all in a crash).
- Trailing stop β stop that follows price up by a fixed % or $.
- OCO (One-Cancels-Other) β bracket a position with a target and a stop simultaneously.
Rule of thumb: never use a market order on a stock that trades less than 1M shares/day or outside 9:30β3:55pm ET.
8. Bid, ask, spread, slippage
The bid is the highest price someone will pay; the ask is the lowest someone will accept. The gap is the spread β your built-in cost of trading.
For AAPL the spread is ~$0.01 (0.005%). For an illiquid micro-cap it can be 5%. Slippage is the extra cost when your order is bigger than the size at the inside quote and walks up/down the book.
9. Settlement (T+1) and clearing
Since May 28, 2024, U.S. equities settle T+1 β one business day after the trade. The DTCC (Depository Trust & Clearing Corporation) nets all trades and moves the actual share entitlements between brokers. You don't see this; your broker shows you the trade as instantly final.
Practical implication: if you sell on Monday, the cash is "settled" Tuesday and can be withdrawn Wednesday. Day-trading with unsettled funds in a cash account triggers a good-faith violation.
10. Dividends, splits and corporate actions
- Cash dividend β quarterly cash payment. Four key dates: declaration β ex-dividend β record β payment. You must own the stock before the ex-date to receive the dividend.
- Stock split β 4-for-1 split = 4x as many shares at 1/4 the price. Cosmetic, total value unchanged.
- Reverse split β common in struggling stocks to stay above the $1 listing floor. Often a yellow flag.
- Spin-off β parent distributes shares of a subsidiary to existing holders.
- Buyback β company purchases its own shares, shrinking the share count.
11. Reading a stock quote and 10-K
Every stock page on this site shows the same building blocks you'll see on any professional terminal: last price, day change, day range, 52-week range, market cap, P/E, EPS, beta, dividend yield, average volume. The 10-K (annual report) and 10-Q (quarterly) filed at sec.gov/edgar are the primary source documents. Read at minimum: Item 1 (Business), Item 1A (Risk Factors), Item 7 (MD&A).
12. Your first 30-day learning plan
- Days 1β5: Open a brokerage account. Fund $500. Set up 2FA with a hardware key (see Cybersecurity module).
- Days 6β10: Buy one share of a broad ETF (VTI or VOO). Watch how the order fills.
- Days 11β15: Read one 10-K (try MSFT β well written). Identify revenue mix, gross margin, free cash flow.
- Days 16β20: Complete the Technical Analysis module.
- Days 21β25: Complete the Fundamental Analysis module and value one stock yourself.
- Days 26β30: Write your Investment Policy Statement: goals, allocation, what you'll do in a 30% drawdown. Pin it to your screen.
Money is not made by knowing more β it's made by acting on a written plan you'll actually follow.